The war for talent refers to more companies competing to recruit and retain talented employees.
Companies have to up their game to attract the best talent and offer more than just the basics or material goods.
Having a good employer brand is important when seeking the best talent – future employees will look for a company whose values match their own, somewhere they could be proud to work. A company who is active in sharing their values, and give insight into what it's like to work there, make it easier for potential employees to pick them over the competition.
The phrase "war for talent" was coined by Steven Hankin of McKinsey & Company and is also the name of a book written by Ed Michaels, Helen Handfield-Jones, and Beth Axelrod.